Vancouver Canucks Pride Jersey 2024

Vancouver Canucks (2024)

Type of Work: Illustration; Jersey Design; Product Design
Topics: Sports
Role: Ideation, Research, Concepting, Artwork.

While the last jersey focused on nature, this jersey takes advantage of the visual reflections between the Vancouver skyscrapers and the water below, as a way to express the queer theme of reflections.

Encompassing the city of Vancouver and its diversity, understand all of the details behind the #Canucks Pride logo, designed by artist Mio (@flyerswitch). 🌈 pic.twitter.com/KxnOjDTVbZ
— Vancouver Canucks (@Canucks) January 12, 2024

“By the Canucks having a pride night like this, it lets us queer voices have a home.”

Hear from the #Canucks Pride logo designer, @flyerswitch, on how the city of Vancouver, reflection, and overcoming hardships were incorporated into this year’s logo. pic.twitter.com/bH5kb1miDV
— Vancouver Canucks (@Canucks) January 18, 2024

The new #Canucks Pride jersey is here 🌈

Designed by artist MIO (@flyerswitch) pic.twitter.com/EQigYsKN7a
— Rob Williams (@RobTheHockeyGuy) January 12, 2024